Analytics for Commercial Products and Services
The same benefits that BI and analytics deliver to users within the enterprise are making their way towards external or commercial customers. Though still on the rise within the enterprise, the value and benefits of analytics should not be limited to users within its four walls. Astute IT and product leaders need to find ways to nurture their journey into the public domain. This starts with taking stock of current trends and market landscapes through different sets of lenses. Most companies are sitting on data that could benefit their customers. Some of starting to implement new methods to capture it. Wherever you lie on this continuum, the important thing is to have an understanding of if and where analytics have a role to play in your product or service. Like they've done for enterprise applications, insights that improve ease-of-use and performance will become a differentiating factor in almost every consumer product and service.